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How performing arts groups are building millennial audiences

Looking to connect with younger audiences? A new article and video from the Wallace Foundation’s Building Audiences for Sustainability initiative reveal how the Denver Center for the Performing Arts Theater Company experimented with intimately scaled, immersive shows to attract millennials. This example is about a theater company—but the tactics and strategies can easily be adapted by orchestras. Check out the article and video for free here. The Denver Center Theater Company is one of 25 performing arts groups participating in Wallace’s Building Audiences for Sustainability program, a six-year, $52-million program aimed at developing practical insights into how arts organizations can successfully expand audiences. Click here to read Symphony magazine’s recent coverage of the Seattle Symphony’s market research project, which yielded fresh insights and rising ticket sales. Visit the League website for more resources from the Wallace Foundation about market research and audience-building.

Posted March 15, 2018

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