The record label Naxos and the online classical-music site InstantEncore.com have announced a multi-phase partnership. Beginning in early May, the Naxos catalog of more than 5,000 recordings will be streamed at InstantEncore. The music is being offered free to concertgoers as a feature called “Listen Before the Concert,” which is meant to be used by classical-music presenters as a community-engagement tool. Simon Crookall, president of the Indianapolis Symphony Orchestra, praised the “Listen Before the Concert” feature for allowing “participating ensembles to offer a preview of their upcoming performance.” A future phrase of the partnership between Naxos and InstantEncore will involve creating “press-on-demand” record labels and digital-distribution opportunities. InstantEncore.com aims to use the internet to increase audience attendance, engage small donors, promote corporate sponsors, and connect with classical-music lovers.
Posted May 8, 2009