Arts needs more focus on training managers

Posted on: September 11, 2009

Wednesday (9/8) in a blog for Huffington Post, Michael Kaiser, president of the John F. Kennedy Center for the Performing Arts, writes, “This week we will welcome ten new arts management fellows to the Kennedy Center. These talented young people will spend an academic year with us studying the many elements of arts management including planning, marketing, programming, and fundraising. They will work on major projects in our numerous departments and participate in high level meetings with senior staff, donors and board members. … The main challenge the arts world must address is the lack of a large, trained corps of managers who know how to find resources, attract audiences and other constituents and provide support to our artists. … Arts leaders in the next decades will face radical changes in technology, a generation of potential audience members who did not participate in the arts at school, ticket prices that disenfranchise whole blocks of our population and on-line activities that provide serious competition for audiences. If the arts are going to survive this period of transition, we need to invest far more heavily in arts management than we have in the past.”

Posted September 11, 2009