New Dallas arts complex to bear AT&T name

Posted on: September 16, 2009

In Tuesday’s (9/15) Dallas Morning News, Michael Granberry reports, “The city’s landmark performing arts complex that opens Oct. 12 in the downtown Arts District won’t have ‘Dallas’ in its name but will have a new ring to it. In an agreement announced today, the $354 million facility will be known as the AT&T Performing Arts Center. ‘AT&T’s sponsorship not only provides vital support that advances the center’s educational, cultural and civic mission, but it also frees us to focus our energies on raising the remaining capital funds, building our endowment and raising additional funds toward programming and operations,’ Mark Nerenhausen, president and CEO of the center, said in a prepared statement. In an interview Monday, Nerenhausen wouldn’t say how much AT&T Corp. is contributing. Most of the $354 million needed to fund the center has been raised through private donations—pledges Nerenhausen says are not endangered by the economic downturn. … The AT&T money will, he said, ‘support our annual operations,’ including programming and the implementation of new technology.”

Posted September 16, 2009