“Lincoln Center is finally getting its own type of TKTS booth,” writes Miriam Kreinin Souccar in Tuesday’s (12/15) Crain’s New York Business. “Starting Jan. 7th, visitors will be able to buy day-of discounted tickets to performances at all Lincoln Center cultural institutions at a box office in the new David Rubenstein Atrium at Lincoln Center on Broadway between West 62nd and West 63rd Streets. Tickets will be discounted from 25% to 50% off regular prices. The new atrium, which opens Dec. 17, will also serve as a community gathering place with restrooms, free Wi-Fi access and a branch of restaurateur Tom Colicchio’s sandwich shop ‘wichcraft. The space also will offer free performances on Thursday nights. … The space is named after David Rubenstein, managing director of the private equity firm Carlyle Group, who gave Lincoln Center $10 million for its $1.2 billion redevelopment project in September. The cost of the public atrium was not released. To kick off the discount ticket sales, all tickets at the discount booth will be sold for $20 for the first 20 days the booth is open.”

Posted December 15, 2009