Philadelphia Orchestra to release recordings via online distributor

Posted on: January 28, 2010

“The Philadelphia Orchestra has struck a deal with an online music distributor to bring its live recordings to iTunes,, and other heavily visited retail sites for download,” writes Peter Dobrin in Thursday’s (1/28) Philadelphia Inquirer. “The orchestra will work with IODA, a San Francisco digital distribution firm, which will place and help market the orchestra’s newest recordings…. Orchestra artistic vice president Jeremy Rothman says the goal will be to put out about 10 releases each year mined from the archives of previous seasons. Recordings are not being planned with Peter Nero and the Philly Pops, Rothman said…. The orchestra will continue to run its online store, and IODA—which also works with the London Symphony Orchestra, New York Philharmonic, Royal Concertgebouw Orchestra, and San Francisco Symphony—will help win visibility for the downloads on retail sites.” Erik Gilbert, IODA’s vice president of content, comments in the article that sales for the London Symphony Orchestra amounted to “hundreds of thousands of dollars each year” and that the Philadelphia Orchestra “could easily be in the same realm.”

Posted January 28, 2010