In Saturday’s (2/20) Plain Dealer (Cleveland), Zachary Lewis writes, “The Cleveland Orchestra got a long-awaited facelift online Wednesday with the launch of a redesigned Web site. Despite the months of work behind it, the site, clevelandorchestra.com, went live Wednesday evening with no fanfare. ‘You want to make sure it’s up and running before you start blowing your horn,’ said Nancy Osgood, director of business development and head of the redesign project. The new site, developed by Seattle-based POP, brings a fresh look to the orchestra’s online home and puts Cleveland on par with other major orchestras around the country … Blue and gold hues predominate on a streamlined site affording easier access to information about the music and the orchestra’s activities here and elsewhere. On every page is a phone number and e-mail link, and a looser format allows for a broad range of visual presentations. The biggest difference, though, is in how patrons select, purchase, and obtain tickets. No more navigating multiple pages or waiting in line. Instead, users choose a date, click ‘Buy Tickets,’ and select available seats.”
Posted February 24, 2010
