Increasing visibility for WNET and Lincoln Center

Posted on: April 15, 2010

In Tuesday’s (4/13) New York Times, Robin Pogrebin writes, “It may not be the same as Matt Lauer interviewing movie stars on ‘Today,’ but Channel 13 is betting that some people will want to press their noses to the glass to see Paula Zahn, the former CNN anchor, or Philippe de Montebello, the former director of the Metropolitan Museum of Art, interview curators in its new storefront studio at Lincoln Center. The new studio for opens Tuesday on the corner of West 66th Street and Broadway, and station executives said they hoped it would bring higher visibility and more viewers. … The studio will be the site of a new WNET show, ‘Need to Know,’ a national news and public affairs program that starts May 7, in addition to serving as WNET’s main location for locally produced programs. WNET—the parent company of Channel 13 and WLIW, Channel 21, in New York—also intends to develop programming with Lincoln Center, like performances by emerging actors, dancers and composers. … Lincoln Center is enthusiastic about ‘getting more performing arts on the airways,’ said its president, Reynold Levy, calling the studio ‘brand-compatible with Lincoln Center.’ ”

Posted April 15, 2010