Monday (7/12) on MusicalAmerica.com, Anthony Smith reports, “The Association of British Orchestras (ABO) has linked up with iTunes and the Sunday Times to offer free classical music downloads. The free tracks include pieces from Handel and Holst to Mozart and Mahler, played by top orchestras including the Hallé, Philharmonia, London Symphony Orchestra, Manchester Camerata and London Mozart Players. ABO director Mark Pemberton said: … ‘By partnering with iTunes, and making some of the most popular classical pieces freely available, we’re hoping to make classical music as popular online as it is offline; bringing classical music to more people and encouraging them to explore music they might not be familiar with.’ The move comes as the ABO is set to release figures in September showing that British orchestras are reaching more than 3.4 million people a year across the U.K., with 305,000 children in England alone experiencing a live concert performance during their time at school. The promotion continues in next weekend’s Sunday Times.” The full article can be read at http://musicalamerica.com/ but a subscription is required.
Posted July 13, 2010