ACSO’s 42nd annual conference in San Francisco, July 22-24

Posted on: July 22, 2010

The Association of California Symphony Orchestras’ 42nd Annual Conference, hosted by the San Francisco Symphony, takes place from July 22 to 24 in San Francisco. At a July 22 session the conference will present “The El Sistema Revolution: Exploring Youth Orchestras Los Angeles (YOLA): The Intersection of Music, Education and Community,” moderated by Jesse Rosen, president and CEO of the League of American Orchestras with panelists Leni Boorstin (director of community affairs, LA Phil); Daniel Berkowitz (former Abreu Fellow and YOLA manager, LA Phil); Louise Ghandi, president, Verdugo Young Musicians Association; and Gretchen Nielsen (director of educational initiatives, LA Phil). Other sessions will address San Francisco Symphony’s Keeping Score project; best practices for small-budget organizations; best practices in e-mail marketing; managing in tough times; and the ways brain research can be used to support educational programming and advocacy strategies. Doug McLennan, editor of ArtsJournal.com, will give a talk, “A Strategy for Orchestras in an Age of Infinite Choice.” Alondra de la Parra will lead a San Francisco Symphony pops concert, and cellist Zuill Bailey will give a talk entitled “Bach to Business” at a July 23 luncheon. The ACSO, was founded in 1969, is the largest state orchestra association in the U.S. For more information about the conference, visit the ACSO’s website.

Posted July 22, 2010