Text messages, with dollar signs attached

Posted on: August 3, 2010

On Monday (8/2) at the Los Angeles Times Culture Monster blog, David Ng reports on the Los Angeles Philharmonic’s “jumbo-screen advertisements encouraging people to donate to the orchestra via text message. The ads—which started running in June at the Bowl—are part of a test campaign by the orchestra to try out a new wireless donation service, said a spokeswoman for the L.A. Philharmonic.” Ng notes that “Mobile donating, as it is often called, has become a common fundraising practice for charity and humanitarian projects…. But now cultural institutions are catching on to the trend, providing the non-profit groups with yet another avenue for raising dollars in the tough economic climate. Other performing-arts organizations that have launched campaigns for wireless donations include the New York Philharmonic, which has been doing it for about a year, and the Intiman Theatre in Seattle.” 

Posted August 3, 2010