Pacific Symphony gets into the tweeting game

Posted on: August 20, 2010

“To tweet or not to tweet—that is the question,” writes Timothy Mangan in Friday’s (8/20) Orange County Register (California). “Orange County’s Pacific Symphony, ever in search of new ways to reach audiences, has decided (along with a lot of other classical groups around the country) to at least give it a try. Call it an experiment. Call it a ‘tweet-cert’ (as the Pacific Symphony is). Listeners at the orchestra’s performance August 28 at the Verizon Wireless Amphitheater will be able to read tweets (text messages sent via Twitter) on their cell phones as the music is being performed. Are we intrigued? Joining the Pacific Symphony in the tweet-fest will be guest performers Time for Three, a young trio of string players, crossover-division, who will tweet on their own. … ‘We as a group do a ton of tweeting and a ton of Facebook. We do constant video blogs from the road.’ Kendall describes his ensemble as a ‘classically trained garage band.’ … The idea is to offer real-time program notes one tweet (no more than 140 characters long) at a time as the music is being performed. … The tweets for the Aug. 28 concert will be written beforehand, of course, and sent out one-by-one during the performance.”

Posted August 20, 2010