Evansville Philharmonic ticket discounts spark financial successes

Posted on: August 30, 2010

In Sunday’s (8/29) Courier-Press (Evansville, Indiana), Roger McBain writes, “The Evansville Philharmonic Orchestra’s strategic gamble—reducing ticket prices to increase audience and community support—means less ticket revenue this season, but it’s paying off in other critical numbers, says Glenn Roberts. Most notably, subscriptions are up for the first time in a decade. And contributions have grown, more than making up for the loss in overall subscription receipts, so far this season, says the orchestra’s executive director. As of Thursday, the orchestra had sold 2,258 subscriptions this season, up 20 percent over last year’s 1,877 at this time. … With the reduced ticket prices for most of the auditorium, overall ticket revenue for the seats sold is down $11,304 compared to this time last year, but the Philharmonic Fund, an annual campaign to cover operating costs, is up $20,948 for the same period. … Last season, only 8 percent of The Victory’s 1,831 seats sold for less than $25; this season, 70 percent cost $25 or less for full series subscribers. Sixty percent of the Philharmonic’s current subscribers bought seats in those sections.”

Posted August 30, 2010