In Tuesday’s (11/9) Los Angeles Times, Reed Johnson writes, “In a bold venture that the Los Angeles Philharmonic hopes will boost its ‘national brand’ recognition and help raise the profile of classical music from Manhattan to Orange County, the orchestra next year will transmit live performances of three of its concerts to more than 450 high-definition-equipped movie theaters throughout the United States and Canada. Under the new project, announced Monday, the Philharmonic will partner under an exclusive one-year contract with Denver-based NCM Fathom, the entertainment division of National CineMedia, and Cineplex Entertainment, which distribute scores of concerts, sporting contests and other entertainment events to movie theaters and other venues. … Deborah Borda, the orchestra’s president and chief executive, said the project, called ‘LA Phil Live,’ would be a ‘major step in establishing a national brand for the Los Angeles Philharmonic and Gustavo Dudamel,’ the orchestra’s charismatic 29-year-old Venezuelan music director. … Much like a simulcast of a rock concert or a boxing match, the orchestra’s concerts will be heavily produced affairs, shot with multiple cameras and overseen by directors who specialize in live production. … Dudamel will conduct all three simulcasts, starting with a Jan. 9 program.”
Posted November 9, 2010
