Milwaukee Symphony’s Black Friday offer brings strong response

Posted on: November 29, 2010

In Friday’s (11/26) Milwaukee Journal Sentinel, Jim Higgins reports on the Milwaukee Symphony Orchestra’s successful ticket giveaway for the Friday after Thanksgiving. In a full-page ad in the Journal Sentinel on November 14, Higgins writes, the MSO “told readers that it wanted to give back ‘to a community that simply loves music’ by giving two free tickets to Friday’s concert and inviting them to call. The MSO set aside a possible 1,000 tickets. It has given away 1,002, said Susan Loris, vice president of marketing and communication. Most of those were snapped up in the first few days after the ad appeared.” The program featured Tchaikovsky’s Violin Concerto with soloist Kyoko Takezawa and Benjamin Britten’s A Sea Symphony performed with the MSO Chorus, conducted by Music Director Edo de Waart.

Posted November 29, 2010