Free ebook: “Tipping the Culture” by Patricia Martin

Posted on: December 15, 2010

Read about the Steppenwolf Theatre Company’s report and successful implementation of social media tactics that big corporate brands have used to attract young audiences. Steppenwolf and Doris Duke Foundation, who funded the research, wrote up a short version of the research to share with other arts organizations creating social media strategy.

Tipping the Culture is available in full in ePub or pdf, as well as individual chapters in pdf. To download this free ebook, click here.

Posted December 15, 2010