For its two-week Holiday Festival in December, the Cleveland Orchestra has reported total sales of more than $1.1 million, surpassing the orchestra’s previous high of $1.0 million for that festival in 2007. During the 2010 festival, the orchestra performed thirteen concerts, including a movie program, a performance with Dave Brubeck and the orchestra, and presentations of the Vienna Boys Choir and Burning River Brass. By comparison, the 2007 festival consisted of nine Christmas concerts, two performances of Handel’s Messiah, and two performances by Burning River Brass. Print-at-home tickets accounted for 25 percent ticket sales for the 2010 festival, with nearly 48 percent of tickets purchased online, up from 34 percent of tickets sold online for the 2009 festival. Chief Marketing Officer Ross Binnie commented, “We are benefiting from our new website, which enables patrons to print their own tickets at home.” The new website went live in March 2010.
Posted January 3, 2011