Wednesday (1/12) on the Los Angeles Times blog Culture Monster, Mike Boehm reports, “The Orange County Performing Arts Center went out of existence Wednesday—but not to worry if you were expecting to see Pinchas Zukerman and the Pacific Symphony there on Thursday. It’s just the name that’s gone, replaced by a new moniker, the Segerstrom Center for the Arts. The name honors the family that gave the land for the performing arts center, for its neighbor, South Coast Repertory, and for a neighbor-to-be, the Orange County Museum of Art—which aims to move from Newport Beach to the Costa Mesa arts district, pending the small matter of raising tens of millions of dollars for a new building. Henry Segerstrom, the 87-year-old patriarch who has driven the family’s arts philanthropy, says the Segerstrom largess now totals about $150 million. … The Segerstrom Center already has hit on one way of building goodwill for its new brand: For its 25th-anniversary season, which starts in September, some tickets for every performance—10,000 in all—will be priced at $10.”
Posted January 14, 2011
