Fort Wayne Philharmonic hopes to attract new audiences with lower prices

Posted on: March 14, 2011

In Friday’s (3/11) News-Sentinel (Fort Wayne, Indiana), Kevin Kilbane writes, “Next season, the Fort Wayne Philharmonic will boldly go where few orchestras have gone before, and we’re not talking about a concert of ‘Star Trek’ music. For its 2011-2012 Masterworks classical music concerts, the orchestra will reduce lower-tier ticket prices to $15 and $25 for individual concerts for 60 percent of the seats in the Embassy Theatre, or more than 1,400 seats, said J.L. Nave III, philharmonic president and CEO. Currently, the orchestra offers only about 10 percent of the Embassy’s 2,459 seats at less than $25. Nave and Philharmonic Music Director Andrew Constantine planned to announce ticket pricing and other details about the orchestra’s new season at a news conference this afternoon at the Embassy Theatre lobby. … Before deciding to make the price changes, philharmonic staff looked at local concertgoers’ buying habits, Nave said. … Masterworks Series attendance already has increased 11 percent so far this year over the previous year, Constantine said.”

Posted March 14, 2011