Amazon launches new Cloud music streaming service

Posted on: April 4, 2011

In Sunday’s (4/3) Guardian (London), John Naughton reports on “the launch last week of Amazon’s Cloud Drive service. At first sight, it seems straightforward: it looks like a digital locker in which one may (for a fee) securely store one’s digital assets in the internet ‘cloud’. ‘Anything digital, securely stored,’ runs the blurb, ‘available anywhere.’ The first 5GB of storage is free, with more available at an annual cost of a dollar per gigabyte. Upload files to your ‘cloud drive’, where they are stored online and from where they can be accessed by any device that you own. So far, so innocuous. It’s not the online storage business that has Apple, Google & Co spitting feathers, but the Amazon CloudPlayer which goes along with the digital locker. If you buy music from the company’s vast MP3 store, then it’s stored for free in the locker, whence it can be streamed to your computer—and, more importantly, to any Android phone or tablet via a special app created by Amazon. You can also upload the contents of your music library to Cloud Drive (though you will have to pay for space over 5GB). This means users will be able to stream ‘their’ music for free.”

Posted April 4, 2011