In Monday’s (4/4) Guardian (London), Dalya Alberge writes, “When Sir Simon Rattle brought the Berlin Philharmonic to London for a series of rapturously received concerts in February, tickets rapidly disappeared. But fans who missed out will get another chance to see the acclaimed orchestra in cinemas next month, and for the first time in 3D. Britain’s most celebrated conductor is aiming to reach new audiences by screening 3D concerts in hundreds of cinemas across the world, including 140 in Britain. The technology aims to give cinemagoers the sensation of not only sitting in the front rows but right among the orchestra, offering close-ups of the virtuoso players. The first film features a performance of Mahler’s First Symphony and Rachmaninov’s Symphonic Dances, recorded in Singapore. … Cineworld and Empire are among the UK cinema chains that will show the Berlin Philharmonic concert on 9 May, under the watchful eye of other orchestras. If it proves popular, such concerts could be lucrative as public funding is cut. The initial experiment is a recorded concert, but live performances are next.”

Posted April 5, 2011