Colorado Symphony’s record-breaking ticket revenue: sales up $1 million

Posted on: April 15, 2011

Thursday’s (4/14) Denver Business Journal reports, “Colorado Symphony revenue from ticket sales so far this season is up $1 million, or 23.5 percent, over last year, despite the challenging economy, officials said Wednesday. New box office figures show that the 2010-2011 season will go down as the symphony’s best on record, eclipsing the previous record set in 2005-2006 by nearly $200,000 in subscription revenue, officials said. The CSO sold nearly 1,400 more seats this year than in the previous record year and expects to end up more 10,000 seats more than last year’s season. … CSO officials said new investments in marketing and technology, a new website and social media campaign, among other initiatives, attracted more first time concert-goers to Boettcher Concert Hall this year. Almost a third of all audience members are new ticket buyers. … Fundraising and development also improved. The number of individuals donating to the Colorado Symphony’s Annual Fund has doubled in the last 18 months. The Colorado Symphony also posted the largest increase in dollars contributed by individuals in its history—moving from $1 million raised to more than $2.1 million.”

Posted April 15, 2011