The economic downturn has continued to have a lasting effect on orchestras, even as some parts of the economy show signs of improving. South Carolina’s Charleston Symphony had been struggling to get on sound financial footing since early 2009, even suspending operations going into its 75th anniversary season, but appears to be up and running again. SymphonyNOW hears from two of the organization’s leaders on what it took to get things back on track.
The new issue of SymphonyNOW also highlights a recent ad campaign from the Reno Philharmonic that takes a slightly different—dare we say sexier?—approach in attracting people to come hear a concert.
SymphonyNOW is the League’s new, online-only publication that provides timely stories about orchestras on a weekly basis. You’ll find SymphonyNOW on the right-hand side of the Hub homepage.
Posted July 28, 2011
