Mellon grant to help California’s Mondavi Center engage younger audiences

Posted on: August 2, 2011

In Monday’s (8/1) Sacramento Bee, Edward Ortiz reports, “The Andrew Mellon Foundation gave a grant of $580,000 to the Mondavi Center for the Arts to fund its efforts to attract one of the most elusive audiences in the concert hall: young adults. The Mondavi Center announced the grant award today. It will be distributed over three years and is designed to help the center engage more students and other audiences in classical music. Of all the concert offerings at Mondavi, classical music is the most popular. The classical music audiences who attend those concerts are graying, though. The grant will be used for presenting new and challenging classical music works in nontraditional spaces, such as the Center’s Studio Classics series and for artist residencies. The funds will also help launch an ‘Aggie Arts Classical Music Initiative,’ a student-driven program to build UC Davis student attendance at classical music events.” Mondavi regularly hosts touring orchestras such as the San Francisco Symphony and New York Philharmonic.

Posted August 2, 2011