The latest issue of Symphony magazine is available online now. SymphonyOnline is a great way to share the latest news and essential information about orchestras with everyone who might not see the print edition of the magazine: board members, musicians, administrative staff, and of course your orchestra’s fans and subscribers. It’s easy to link to the site and to share and forward articles.
In the new issue: The complete text of “Orchestras at the Crossroads,” League President and CEO Jesse Rosen’s provocative keynote address at the League National Conference, in which he tackled head-on the hard truths about what changing audience demographics and the recession mean for orchestras. Elsewhere, nonprofit finance expert Susan Nelson examines undercapitalization at arts organizations, and makes the counterintuitive proposal that nonprofits needs to set aside money for risk even during a bad economy. Two electronic media experts issue a wake-up call to orchestras asserting that orchestras need to embrace proactive strategies for electronic media. And Symphony reveals how two orchestras are addressing their unique situations in surprising and innovative ways. Plus: 30 Rock star Alec Baldwin tells all about why he loves being the radio “voice” of one orchestra.
Read all about it at SymphonyOnline
Posted October 21, 2011
