Cleveland Orchestra gets $5 million for increasing student attendance

Posted on: November 14, 2011

In Saturday’s (11/12) Plain Dealer, Zachary Lewis writes, “No more ‘rushing’ for student tickets at Severance Hall. Thanks to a major gift to the Cleveland Orchestra, students will soon have access to discount entries almost whenever they wish. The orchestra today will announce a $5 million gift from Alexander and Sarah Cutler whose express purpose is to fund new and ongoing efforts to increase student attendance. … ‘We really feel the arts are meant to be enjoyed by the entire populace,’ said Alexander ‘Sandy’ Cutler, CEO of Eaton Corp. and a longtime member of the Musical Arts Association, the orchestra’s governing body. … The Cutler gift will be applied to the orchestra’s endowment as a part of a long-running campaign to grow the fund. Within the endowment, the gift will support the Center for Future Audiences, an internal entity focused on audience development and founded last year with a $20 million lead gift from the Maltz Family Foundation. … Executive director Gary Hanson said the money will ensure a larger number of student tickets are available to every subscription performance at Severance, including special presentations like opera.”

Photo by Thomas Ondrey/Plain Dealer

Posted November 14, 2011