Mobile media an important tool for Connecticut orchestras

Posted on: December 16, 2011

In Thursday’s (12/15) Stamford Advocate (Connecticut) Christina Hennessy writes, “Today’s mobile devices have become an important instrument for the Stamford Symphony Orchestra in its efforts to not only attract new supporters, but also better engage the audience it already has. … The use of a quick response (QR) code, a type of bar code, has afforded better mobilization of the symphony’s offerings to a population that is increasingly turning to mobile technology to complete everyday tasks. … Although classical music is at the top of the pack when it comes to the type of art people are turning to digitally (beating out other music, such as jazz, and other genres, such as nonmusical plays), the same analysis shows that live attendance is not keeping pace. Such a trend reveals a need to adapt to changing public behavior, said Judith Kurnick, vice president of strategic communications for the New York City-based League of American Orchestras. … There are many ways an orchestra can use electronic and digital media to get out the word. The Greenwich Symphony Orchestra, for example, has had a good response to e-mail reminders about upcoming concerts, said Mary Radcliffe, board president. And other area orchestras, such as the Greater Bridgeport and Norwalk, in addition to Stamford, use social media methods such as Facebook and Twitter to connect.”

Posted December 16, 2011