Saturday (1/7) on the Milwaukee Journal-Sentinel online, Jim Stingl writes, “When Joshua Phillips signed on this season as a French horn player in the Milwaukee Symphony Orchestra, he had no idea the job description included taking a snowball to the head. ‘I was trying to do what I was told,’ he explained. The instructions were coming not from a sadistic conductor, but from Milwaukee export and funny film director David Zucker of ‘Airplane!’ and ‘Naked Gun’ fame. He agreed to direct a humorous new ad to promote winter tourism in Wisconsin. The spot will begin airing in parts of Wisconsin, Minnesota and Illinois this week. … The idea was to draw attention to the arts in Wisconsin this time of year, fuel desire to play in the snow and pry us off the couch, all while getting a laugh. … The spot was produced by the Wisconsin Department of Tourism, and the concept came from its ad agency, Laughlin Constable. It took 12 hours on a December day to do the filming at Milwaukee’s Riverside Theater, which donated the space. The symphony also waived its $25,000 fee. Visit Milwaukee flew Zucker and an associate here from California.” The Milwaukee Journal-Sentinel article includes a link to the video on YouTube, or click here to watch.
Posted January 10, 2012