The hyper-linked, social-media-fueled world is changing at a rapid pace. Audience preferences for how they experience music are changing as well, and it’s having an impact on orchestras’ future. This week on SymphonyNOW we run text of a speech by San Francisco Symphony Executive Director Brent Assink delivered at the recent American Orchestras Summit at the University of Michigan, in which he highlights some of these shifts in audience behavior, and how orchestras might adapt to them to stay vital and relevant.
Also this week, Elizabeth Merritt of the Center for the Future of Museums, who will be leading a session called “Changing the System” at the League’s National Conference in Dallas, talks about the surprising ways in which orchestras are like museums—and how we might imagine the future. Plus, former President Bill Clinton speaks up for the arts.
SymphonyNOW is the League’s new, online-only publication, with timely stories about orchestras every week. You’ll find SymphonyNOW on the right-hand side of the Hub homepage.
Posted April 20, 2012
