Declassified takes entrepreneurial approach to classical music

Posted on: April 25, 2012

In Wednesday’s (4/25) New York Times, Daniel J. Wakin writes, “In a New York University lecture hall, business school students poked at iPads and iPhones to produce short melodic loops through speakers. A few feet away, a small group of musicians about the same age played along in a performance of Terry Riley’s Minimalist masterpiece ‘In C.’ … It was the inaugural event this week for the introduction of a new performing group called the Declassified, the latest example of young classical musicians banding together to figure out a future on their own amid a fraying and fragmenting performance world. The 46-member collective plans to give chamber music concerts in various formations. But it mainly wants to establish residencies for weeks at a time at universities, conservatories and just about anywhere else. Performing would be only part of a menu of teaching, master classes and projects that bring audience members closer to performers. … [Declassified] consists of alumni of the Academy, a two-year fellowship program sponsored by Carnegie Hall, the Juilliard School and the Weill Music Institute at Carnegie Hall. The 15 to 20 fellows—accomplished musicians who have finished conservatory or college and are just beginning careers—are trained to interact with audiences, teach and develop a sense of entrepreneurship.”

Posted April 25, 2012