Lincoln’s Symphony nearly doubles paid attendance after move to Lied Center

Posted on: April 26, 2012

In Thursday’s (4/26) Lincoln Star Journal (Nebraska), Jeff Korbelik writes, “Lincoln’s Symphony Orchestra enjoyed a 98 percent attendance increase after its move this season from Kimball Recital Hall to the bigger Lied Center for Performing Arts. ‘It did exactly what we had hoped for,’ LSO executive director Barbara Zach told patrons Monday during a fundraising lunch to announce the 2012-13 season. ‘Many more people in Lincoln are attending our concerts.’ The orchestra sold 8,871 tickets this season compared to 4,473 during the 2010-11 season. LSO closes its season Saturday with a performance of Britten’s ‘War Requiem,’ and the seasonal count of tickets sold includes an estimated total for Saturday’s concert. When counting complimentary tickets, the attendance increase is more than double or a whopping 108 percent—from 5,440 to 11,327. … In making the move, the orchestra reduced ticket prices with the hopes of making up lost ticket revenue—an estimated $40,000—by selling more tickets to its concerts. Tickets were $25 and $10 this season for classical and pops concerts. They cost $25, $35 and $45 during the 2010-11 season. … After the luncheon, Zach said the organization is on target to balance its $734,000 budget, which will increase to $750,000 for next season.”

Posted April 26, 2012