Conductor Zinman looks to attract younger crowd to late-night concerts

Posted on: May 23, 2012

In Friday’s (5/18) Dominion Post (New Zealand), Tom Cardy writes, “Ask anyone in classical music and they’ll agree—it needs younger audiences. American David Zinman—one of the best conductors in the world—is no exception. The 75-year-old, who makes his New Zealand debut with our symphony orchestra tomorrow, has long been a champion of appealing to young people. But the big difference with Zinman—a five times Grammy Award winner—is that he’s thought outside the square. With Zurich’s Tonhalle Orchestra, which he’s had a long association with, Zinman has staged classical concerts that start at 10pm. They’re followed by a dance party until 4am. The ‘Tonhalle Late’ series has been such a hit, Zinman’s encouraging others to take up the concept.” The idea came about through a conversation with his then-16-year-old son, in which his son said he didn’t go to concerts because none of his friends go. “ ‘A little light bulb went off in my head,’ says Zinman. ‘Let’s have late concerts where parents aren’t allowed. It would be in the lifestyle of age 18 to 25 or 30. What do they like to do on a Friday night? Maybe they want to go to movie or a dinner and then go to a concert. They’d be there with their friends and it would be a social evening.’ ”

Posted May 23, 2012