Avid Technology keeps Sibelius music software, but sells consumer audio division

Posted on: July 9, 2012

A report Thursday (7/5) on NewMusicBox.com states, “Avid Technology, the company behind the high-end video editing suite Avid and the owners of Sibelius software, announced Monday that it had agreed to sell its consumer audio and video product lines. Gary Greenfield, CEO of Avid, noted that ‘by streamlining and simplifying operations, we expect to deliver improved financial performance and partner more closely with our enterprise and professional customers,’ but no updates specific to the future of the Sibelius line were addressed in the release. Avid PR contact Ian Bruce, responding to a direct request for comment, stated, ‘Specifically on Sibelius, this was not part of the sales we announced this week. Sibelius stays with Avid, and is an important brand and product for us going forward.’ Bruce did not respond to follow-up questions regarding unconfirmed reports that Avid is closing the UK Sibelius office and that the work will be moved to a team in the Ukraine to cut costs. … Avid bought Sibelius in 2006 from its founders Ben and Jonathan Finn. On Twitter, Sibelius Senior Product Manager David Spreadbury confirmed the closure of the UK office and that development is moving elsewhere. It is still unknown what this means for Sibelius’s UK staff.”

Posted July 9, 2012