In Sunday’s (8/5) Las Cruces Sun-News (New Mexico), Janet Perez reports, “A group of marketing students from New Mexico State University hit just the right note with the Las Cruces Symphony Orchestra as it works to tune up its efforts to reach out to new and old listeners. This past spring semester, the Las Cruces Symphony Orchestra, which is housed on the NMSU campus, approached the marketing department at the College of Business to help freshen up its marketing campaign. Michelle Jasso, an associate professor of marketing, tasked students in her upper level promotion management class to create a marketing campaign for the symphony. The students were split into nine teams and competed against each other to score the winning campaign, as well as an ‘A’ in class. ‘It was actually an idea from one of our board members to approach the university, and we were looking for some ideas to brighten our marketing plan and try to reach a younger audience,’ said Katie Tomicek, executive director of the Las Cruces Symphony Association, who helped to judge the contest. … The winning team created a total marketing plan that included social media, a brochure for prospective donors, program guides, ideas for fundraising events and an updated logo.”
Posted August 6, 2012
