In Saturday’s (1/5) St. Louis Business Journal, Diana Barr reports, “The St. Louis Symphony saw its highest ticket sales and paid attendance for its December concerts at Powell Hall in more than a decade, the orchestra reported Friday. The symphony sold more than 34,301 tickets for this year’s 16 concerts, up 20 percent from last December’s 14 concerts. Total December 2012 revenue was $1.4 million, up 11.7 percent from December 2011. The month’s revenue exceeded what the nonprofit organization said was a record-high goal of $1.33 million by 5.4 percent. The per-concert audience average in December 2012 was 2,144, up 5.3 percent from the prior year. … ‘The strong December ticket revenues mirror a recent track record of success for the St. Louis Symphony as we continue our efforts launched four years ago to build and expand audiences with a broad range of programming and brand development,’ President and CEO Fred Bronstein said in a statement. … The symphony said that revenue for its December concerts has grown 40 percent since 2008, from $999,000 to this year’s $1.4 million, while attendance for December events over that period has grown 38 percent.”

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Posted January 7, 2013