In Sunday’s (1/13) Sacramento Bee (California), Edward Ortiz writes, “The profound effect of social media use on the arts community is becoming clear, with a recent study providing a first view of how arts organizations large and small are using online platforms. In the Sacramento region, some small organizations, such as the fledgling Classical Revolution, rely completely on social media sites, while larger presenters, like the Mondavi Center, are using them as a tool to attract new and younger audiences. The recent study, conducted by the Internet and American Life Project of the Pew Research Center, polled 1,244 organizations around the nation to identify the effect social media sites are having on the arts. Social media portals such as Facebook, Twitter, YouTube and others are not only changing the way arts organizations interact with audiences, the Pew study shows, they are also helping define how arts are presented. … The Sacramento Youth Symphony and Academy of Music manages two Facebook pages. One is dedicated to the organization as a whole and has 600 followers, the other is tailored to its artistic director, Michael Neumann. The organization also has a Twitter account, a LinkedIn account and its own YouTube channel.”
Posted January 15, 2013
