Detroit Symphony increases ticket revenue by $800K, adds subscribers

Posted on: June 19, 2013

The Detroit Symphony Orchestra has announced that ticket revenues for 2012-13 increased by $800,000 over the previous season, and that audiences for classical concerts have returned to pre-strike levels following the orchestra’s six-month strike in 2010-11. The DSO reports that subscription levels rose in classical, pops, jazz, family, and neighborhood series, with overall ticket revenue growing by 15 percent. Maintaining the “patron-minded pricing” structure that rolled back prices to 1999 levels, 2012-13 results were achieved without price increases. Average paid capacity this year rose to 71 percent, a 25 percent improvement over the 2009-10 season. Next season will introduce a total of twelve more classical concerts, including the addition of a seventh venue in the Neighborhood Concert Series. While all series grew in subscriptions and revenue, Pops single-ticket revenue set a record by increasing more than $100,000 over prior DSO Pops sales, which has inspired the return of the Friday Night Pops series to next season’s offerings.

Posted June 19, 2013