In Friday’s (6/21) Japan Daily Press (Nagoya), Faith Aquino writes that the Japan Philharmonic Orchestra, based in Tokyo, “has branched into ‘musical pharmaceuticals,’ recommending music as a cure to many ailments…. It is not unknown that classical music has a positive effect on human brains; that’s one of the reasons why pregnant women are encouraged to listen to classical music while with child. The [orchestra] recorded classical music onto a micro-SD containing a prescribed overture for different kinds of ailments. They are put into small envelopes, which look like the ones you get when you have your prescription filled at the pharmacy. The patient then gets healed by listening to the music on the card on a device of their choice. Samples of prescribed overtures are Eine Kleine Nachtmusik by W.A. Mozart for prenatal care purposes, the Symphony No. 10 by Gustav Mahler for sleep improvement, and First Symphony by Johannes Brahms to relieve constipation.… The orchestra’s promotional video for Japan Pill-Harmonic was one of the Gold Winners at the recently concluded Cannes Lions Design Awards.”
Posted June 24, 2013
