Do varied concert start times attract more audiences?

Posted on: July 12, 2013

On Thursday’s (7/11), Paul Kilbey writes, “Fifty per cent of all concerts in the UK last year started at the same time…Is it time to move beyond the 7:30 concert? Looking at the facts in the Bachtrack database…the narrow distribution of times for concerts across the evening is striking…variation in concert start times is remarkably low. In North America, 71% of all our listed concerts from 2008 to 2012 began between 7:00 and 8:00…In continental Europe, things are considerably more varied…According to Polly Kahn, Vice-President of Learning and Leadership Development at the League of American Orchestras, the norm in recent decades has shifted from 8:00 to 7:00 or 7:30, and she puts this down to a change in society. With couples now typically both taking full working days, ‘in general the [earlier] start times better accommodate’ the standard evening…American orchestral programming may be moving towards a slightly more flexi-time approach. Kahn comments: ‘I think the new pattern is to have very variable start times’…The New York Philharmonic’s approach, with the same concert programme repeated at different times on different days, is perhaps the new standard.”

Posted July 12, 2013