“It’s a common conundrum for arts organizations on a shoestring budget: They could sell more tickets and woo more donors if only they knew exactly who was coming to their shows,” writes Jennifer Maloney in Tuesday’s (10/21) Wall Street Journal (subscription required). “But crunching audience data is a hurdle for small arts groups, who often store information piecemeal in spreadsheets and email lists, and can’t afford high-powered software to pull it all together. Enter Fractured Atlas, a New York-based nonprofit group” that has just released a free software product known as Artful.ly. The software “creates a profile of each fan listing past attendance, donations and other details. These can help arts groups communicate better with their patrons, boosting the chances that they will entice them back…. Fractured Atlas so far has invested more than $2 million in Artful.ly. Nonprofit arts groups can use it at no charge, though it does charge a $2 service fee to ticket buyers. ‘For me, Artful.ly is really about empowerment,’ said Adam Huttler, executive director of Fractured Atlas. Among other things, his organization helps arts groups find affordable space and acts as an umbrella for arts groups to obtain tax-exempt status.”
Posted October 24, 2013
