Riverside County Philharmonic looks to community

Posted on: November 25, 2013

In Friday’s (11/22) Press-Enterprise (Riverside, California), Alicia Robinson writes about financial difficulties at California’s Riverside County Philharmonic following a 30 percent drop in revenue between 2008 and 2009. “So [Board President Joseph] Telezinski and other supporters are trying some new things—a ticketing partnership with the Redlands Symphony and writing a fresh business plan…. When the Riverside Municipal Auditorium closed for renovations in 2010, the philharmonic had to move to the Fox Performing Arts Center … [which] about doubled their rental costs.… ‘The economic downturn definitely affected many organizations around the country,’ said Rachelle Schlosser, spokeswoman for the New York-based League of American Orchestras.… Each organization has its own issues, and for the Riverside County Philharmonic, a shrinking audience is not one of them. Ticket sales have been relatively stable, officials said. But Schlosser said many orchestras are facing the challenge of appealing to changing audience tastes and demographics that want more interactive performances and music beyond the usual classical canon…. Riverside resident Bob Gillis counts himself among the appreciative.… ‘I think that appreciation of the arts is important for a well-rounded community,’ ” he says.

Posted November 25, 2013