Chicago Symphony launches branded online magazine

Posted on: December 19, 2013

The Chicago Symphony Orchestra has launched “CSO Sounds & Stories,” an online multimedia publication featuring content related to the CSO. At the online portal, cso.org/soundsandstories, are audio and video recordings; concert previews; interviews with artists; and program notes. The site replaces the Listen & Watch section at cso.org, and can be accessed from mobile phones, tablets, and computers. The site also will feature the CSO’s community and education programs, including its Citizen Musician Initiative. The CSO’s current social media sites, such as the “From the Archives” blog, are integrated into the new site. Earlier this year the CSO hired Laura Emerick—classical music editor and film critic at the Chicago Sun-Times—to edit the site. “We are responding to changes in media consumption behavior and shifts in the media landscape, which have especially affected arts and music journalism,” said Philip Koester, the CSO’s vice president of sales and marketing. “Since publications now have fewer resources to devote to the arts, it is more difficult for the CSO to obtain media coverage, especially previews of coming programs. Therefore, we are using brand journalism and content marketing to tell our stories.”

Posted December 19, 2013