On December 3, twenty-three orchestras that are members of the League participated in the Giving Tuesday fundraising campaign. Giving Tuesday takes place after Black Friday and Cyber Monday, and promotes the spirit of charity during the big shopping days of the holiday season. The New Jersey Symphony Orchestra had particular success with its Giving Tuesday campaign. Every Tuesday for six weeks before December 3, the orchestra’s marketing and development teams used social media and the NJSO website to post quotes from donors stating their reasons for supporting the NJSO. Other patrons were encouraged to post a “selfie” photo holding a sign that said, “I give to the NJSO because…” A board member matched every dollar given on December 3rd up to $10,000. Donations surpassed this goal by noon that day, and the NJSO secured additional challenge funds to inspire more gifts. Funds from the NJSO’s Giving Tuesday campaign totaled $48,000, over four times the goal. That amount included an increased number of new gifts, larger amounts from current donors, and contributions from orchestra musicians. NJSO President and CEO James Roe commented, “The remarkable thing about the NJSO’s Giving Tuesday effort was the way it unified so many groups of stakeholders. The rewards of Giving Tuesday were much more than financial.”
Posted January 21, 2014
