Arts groups form marketing, advocacy alliance in New York City

Posted on: March 20, 2014

In Wednesday’s (3/19) Crain’s New York Business, Teresa Agovino reports, “Eight arts organizations have joined forces to launch a new alliance this summer that’s designed to improve their marketing efforts and bulk up government advocacy. Called Audience 360, it will allow members to get a better grasp on their own base, share ticket buyer information with each other and collect data that can be used to champion the overall arts community. About 40 organizations are expected to join the group when it starts up in June, according to Peter Duffin, who is chairman of Audience 360’s governing board. He is also vice president of branding and marketing for Lincoln Center for the Performing Arts…. Such information can be valuable when trying to lobby for culture-friendly policies. For example, several years ago the Greater Philadelphia Cultural Alliance used data about where audiences lived to prevent the regional transportation authority from eliminating a late train because it would have adversely affected those attending concerts and similar events in the city.” In addition to Lincoln Center, alliance members are the Theater Development Fund (which will administer the alliance), Carnegie Hall, New York Philharmonic, Chamber Music of Lincoln Center, Alvin Ailey American Dance Theater Co., the Public Theater, and the Roundabout Theatre Co.”

Posted March 20, 2014