“Shoppers at Worcester’s HMV will now browse the shelves under the watchful gaze of Sir Edward Elgar,” states an unsigned article in Tuesday’s (4/22) Worcester News (United Kingdom). “The impressive mural of Worcestershire’s favourite son is the first legal commission carried out by Malvern pair Lee Morris and Tom Brown’s We Love Art project and is a reference to Elgar’s opening of the chain’s flagship Oxford Street store in 1921. Mr. Morris, 34, said the work, entitled ‘Beats by Elgar,’ took 30 hours to complete from the point of designing and cutting the stencils to putting it onto the wall of the High Street store. However, he added it was ‘less edgy’ than when they caused a stir with their images of the classical composer on the Wells Road bus shelter.… Elgar was seen as one of the company’s star performers and he enjoyed a long association with the music store chain after he first recorded in the HMV studios back in 1914. He played an important role in the history of music recording and advances in technology.”

Posted April 22, 201