In Wednesday’s (4/22) Huffington Post, Ryan Grenoble writes about a classical music video that has gotten more than a million hits since being posted on April 15, featuring music from Dvořák’s “New World” Symphony and images of dancers twerking. “This isn’t your mother’s classical music video. The … contemporary-styled video [features] gyrating dancers who would seem more at home on MTV, dancing with Miley Cyrus, than in a clip set to Antonín Dvořák’s Symphony No. 9. And the group behind the video, a Belgian classical music festival called ‘B-Classic,’ says that’s the whole point. The group is hoping this video, which it’s calling ‘the first modern music video for a classical composer,’ can spark renewed youth interest in classical music. ‘B-Classic wants to give classical music the same recognition as pop and rock music,’ an explanation on the group’s website reads. ‘That’s why we are proud to announce The Classical Comeback: a new music video format that combines the timeless emotion of classical music with the visual talent of a contemporary director.’” The article also includes a link to a video in which B-Classic spokesman Frank Peters explains the rationale for making of the video.
Posted April 23, 2014