Colorado Symphony adds three BYOC concerts, with help from legal cannabis industry

Posted on: April 30, 2014

“The cultural revolution that is making marijuana part of everyday Denver life conquered another established front Tuesday as the Colorado Symphony Orchestra announced a series of performances sponsored by the cannabis industry,” writes Ray Mark Rinaldi in Tuesday’s (4/29) Denver Post. “The concerts, organized by pro-pot promoter Edible Events, will start May 23 with three bring-your-own marijuana events at the Space Gallery in Denver’s Santa Fe arts district…. The events are being billed as fundraisers for the CSO, which will curate a themed program of classical music for each show.… CSO executive director Jerry Kern said … ‘Part of our goal is to bring in a younger audience and a more diverse audience, and I would suggest that the patrons of the cannabis industry are both younger and more diverse than the patrons of the symphony orchestra.’ Edible Events, known for its monthly series of upscale music-and-marijuana happenings, has already lined up key sponsors”—Ideal 420 Soils and two local dispensaries—“who see the concerts as an opportunity to ‘brand their brand with the Colorado Symphony Orchestra and also give back to the arts,’ according to owner Jane West.” There will be “gourmet food and wine and beer, for $75 a person.… The shows are open to those 21 and older.”

Posted April 30, 2014