Ticket sales are up at Indianapolis Symphony

Posted on: June 26, 2014

“The Indianapolis Symphony Orchestra enjoyed a nearly 19 percent surge in ticket sales during the 2013-14 indoor concert season, which ended this month,” writes Lou Harry in Wednesday’s (6/25) Indianapolis Business Journal. “The ISO sold 110,770 total tickets for the latest season, up from 93,337 the previous year. More than 45,500 of those tickets were part of subscriptions, which rose 30 percent…. CEO Gary Ginstling credited the rise in sales to the group’s [changed] marketing strategy… in response to what had been lagging sales…. [Now], said Ginstling, ‘When one show is done, we add another at the back end and still market the subscription. You can still buy a family package, for instance, even after the first concert is done.’ … The ISO allowed patrons to include the end-of-the-season concerts with popular violinist Joshua Bell in 2013-14 to be part of a subscription for the 2014-15 season, using a marquee name to hook ticket-buyers…. The ISO also reported a record number of student ticket sales in fiscal year 2014, with 6,569 tickets sold through June 17. The ISO revamped its student ticket program late last year and shaved $3 off the price of tickets for classical, pops, family and Happy Hour concerts, to $10.”

Posted June 26, 2014