Kimmel Center’s new $100-million campaign: it’s about naming rights

Posted on: August 5, 2014

In Monday’s (8/4) Philadelphia Inquirer, Peter Dobrin writes, “In its most ambitious campaign since opening in 2001, the Kimmel Center is beginning a fund-raising drive with a goal ‘well north of $100 million,’ says Kimmel president Anne Ewers.” The Kimmel Center is home to the Philadelphia Orchestra, the Philly Pops, and other classical-music, dance, and opera companies. “It will chiefly seek funds in the form of corporate sponsorships. The key to the campaign will be naming opportunities, and nearly everything will be up for grabs…. One of the arts center’s biggest plums is a chance for some corporation to slide its name into the title of the Kimmel’s biennial Philadelphia International Festival of the Arts … [which] will now happen next in 2016” instead of 2015…. Ewers said the [postponing of the next festival] was … ‘all about sequencing’ all the naming opportunities … Part of the money will go into endowment, and part will be used to implement the next phases of long-planned renovations to public spaces. The last portion will cushion against unexpected operating costs and fund the risk of new business and artistic endeavors.”

Posted August 5, 2014