The University of Pennsylvania and National Arts Strategies, a nonprofit focused on leadership development, have partnered to offer a nine-month program in arts-and-culture strategy, launching in November 2014. The program—designed to prepare emerging and mid-career professionals to lead arts and cultural organizations—consists of two required six-week online courses that cover the fundamentals of Arts & Culture Strategy and Arts & Culture Operations; four online elective courses on topics including customer-centered design, digital marketing, evaluation, fundraising, governance and marketing strategy; and two in-person convenings at the University of Pennsylvania, in Philadelphia. The program costs $4,950. In announcing the program, Gail Crider, CEO Designate of National Arts Strategies, said, “The cost and timing of graduate-level education precludes many up and coming leaders from a legitimizing degree. We need to develop the next generation of leaders without weighing them down with debt.” The program joins an increasing number of online education offerings in the music field, a topic that was covered in the summer issue of Symphony.
Posted August 18, 2014